Contrast that last example with the social media guidelines page at the Open University : "The University is aware that many of its staff and students are participating in social media in ways that are linked to University activity or teaching. I’m sure a lawyer could argue that Dell’s social media policy covers everything that Coca-Cola’s does, but we’re not in court. Social media provider means the website supplying the social media service including, but not limited to, Facebook, Twitter and YouTube. A social media policy needs to clarify things, not leave things in a gray area. Policy Content. Unlike peer institutions, Troy University does not publish for its employees a policy on the use of sanctioned social media platforms. They will be updated as needed as social media evolves. For … People like bright, clear pictures, positive messages, responsiveness and humor. I would like to see Dell’s social media policy to be more specific.
For example, if your social media policy website is titled "Acceptable use of Social Media Policy" that might just raise an eyebrow or two. Purpose & Scope of Policy. However, TROY has used social media as a part of its official marketing and communication efforts since 2009, and the Marketing and Communication unit provided a set of guidelines to employees in other units in late 2009/early 2010. Social Media Policy ACU encourages its staff, students and affiliates to participate in social media in ways that demonstrate respect for the dignity of all human beings; and do not bring ACU into disrepute or imply ACU endorsement of personal views. These policies have been developed by the University to facilitate legal, safe and effective use of social media platforms like Facebook, Twitter, Snapchat, Instagram, LinkedIn and more. Overall, running a university social media account doesn’t appear to be rocket science. Maryville University (University) acknowledges that social media may be used to further the University’s mission by providing channels of interaction and engagement between the University and students, parents, faculty, employees, alumni, fans, media, the surrounding community, potential students and donors, etc. As an administrator, you can and should respond when relevant, but consider how your response may reflect on you, your department and the University. Social media sites are designed for two-way communication, and content contributed to a social media site may encourage comments or discussion of opposing ideas.
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