Since 2007 – when we created the ‘I’m Not a Plastic Bag’ project – Anya Hindmarch has leveraged the impact and platform that the fashion industry provides to deliver the message of responsible actions and behaviour. The limited-edition, reusable canvas tote was created in response to the growing environmental […] Yesterday, as I was picking up my regular morning cappucino from Ottolenghi (the best espresso in Notting Hill), I was surprised to see literally hundreds of people queuing all the way down Ledbury Road, waiting in anticipation for the latest batch of Anya Hindmarch "I am not a Plastic Bag" bags to go on sale. Anya Hindmarch founded her handbag and accessory brand in 1987, and it has since become a global brand. The I’m Not A Plastic Bag tote was designed by Anya in 2007 as part of a collaborative project with Antidote and global social change movement We Are What We Do (now known as Shift). It has taken over two years to develop the I Am A Plastic Bag collection, but the journey started over ten years ago when we launched the collection’s predecessor: I’m Not A Plastic Bag. The brand is renowned for its innovative shows and brand installations. Soft like cotton canvas, the bag is made from an innovative fabric created from recycled plastic bottles and is coated in a material made from recycled car windscreens, which provides a durable and weather resistant finish. In as early as 2007, Anya Hindmarch was one of the first designers to ever make a stand on single use plastic.Yep, I’m talking about that “I’m Not a Plastic Bag” canvas tote that retailed for just £5, that flew off the shelves everywhere in the world, and were quickly found on the resellers market and eBay alike, with some even being sold for more than 10 times the actual price. Part of the I Am A Plastic Bag collection, our small charcoal grey tote bag is made from plastic bottles, previously destined for landfill. The exterior features the brands AH monogram and comes equipped with four external card slots. More specifically, ‘I Am A Plastic Bag’ is made out of a new innovative fabric that looks and feels like cotton canvas, yet is created from recycled plastic bottles and coated with recycled plastic windshields. In 2010, after the project, his figure dropped to 6.1 billion. this is the I Am A Plastic Bag collection. Free shipping on many items | Browse your favorite brands | affordable prices. The British Retail Consortium estimated that in 2006, before the I’m not a Plastic Bag project, the UK used 10.6 billion plastic bags. Introducing the I Am A Plastic Bag collection.
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