See how you can leverage market segmentation by learning: Market segmentation is the process of dividing a target market into smaller, more defined categories. Fruit juice’s sales decline continues. There are several ways that a market can be geographically segmented. For more insights on the smoothies market share of various regions Request for a FREE sample now! Using different types of market segmentation allows you to target customers based on unique characteristics, create more effective marketing campaigns, and find opportunities in your market. Demographic segmentation is the easiest way to divide a market. The information required for demographic segmentation is easy to … How Market Segmentation Fits in with Marketing. North America was the largest market for smoothies in 2019, and the region will continue to offer maximum growth opportunities to market … Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience. Market segmentation is a marketing term referring to the aggregating of prospective buyers into groups, or segments, that have common needs and respond similarly to a marketing action. At its core, market segmentation is the practice of dividing your target market into approachable groups. Geographic segmentation is when a business divides its market on the basis of geography. Smoothies Market: Segmentation by Region.

Market Segmentation. Market segmentation is a key component of the market segmentation, targeting and positioning process, usually referred to in textbooks as the STP process.The three phases of market segmentation, targeting and positioning are linked and are designed to be executed together and sequentially, as shown in the following diagram:

Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.. Mixing demographic segmentation with another type of market segmentation can help to narrow your market down even further.