And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off. Free shipping and samples available. Here, we’ve got the 10 best-selling mascaras at Ulta… Browse our foundation line, lip colors, and so much more. Shop FENTY BEAUTY by Rihanna Eye and find the best fit for your beauty routine. Shop FENTY Beauty by Rihanna’s Full Frontal Volume, Lift and Curl Mascara at Sephora. Included in the formula is collagen to help create the look of longer lashes.

Hey guys here's a new tutorial where I've partnered with FENTY BEAUTY to create a look with their new Snap Shadows, Fly Pencil and Full Frontal Mascara!

Rihanna loves to experiment with makeup—especially when it comes to eyes—so she created the ultimate lineup of eyeshadows, eyeliners, mascara, primer, and tools to let you create the looks that vibe with you.

Fenty Beauty With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Open your eyes to limitless looks with Fenty Beauty by Rihanna’s peep-worthy eye makeup collection. Fenty Beauty has just launched their first-ever mascara, Full Frontal Volume, Lift & Curl Mascara , which claims to instantly volumizes, lifts, lengthens, and curls thanks to an innovative flat-to-fat brush, which coats lashes with a buildable, jet black, long-wear formula. FENTY BEAUTY by Rihanna Eye are available now at Sephora! Starting with Fenty Beauty foundation, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Shop FENTY BEAUTY by Rihanna at Sephora. Fenty Beauty by Rihanna was created with promise of inclusion for all women. Shop ULTA for the best mascara in lash lengthening & volumizing formulas.

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. Starting with Fenty Beauty foundation, she launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.

Until now, that is. Shop ULTA for the best mascara in lash lengthening & volumizing formulas.