So, Noom doesn't exactly give you a daily menu or have a … Noom's intelligence is based on the work of nutrition and weight loss experts. The real key to Noom … Noom. The Noom Inc. (formerly WorkSmart Labs) mission is to make healthy living a seamless part everyday of life. Noom teaches that even a red food can be enjoyed as long as it’s in moderation and balanced out by your other nutritional choices of the day. The pros: Noom helps you stay accountable and make wise choices on your own. Noom Coach Pro Members can use the Noom Coach app to discover and search for more than 1,100 recipes that have appeared in Rodale's magazines including Prevention, Women's Health, and Men's Health. Noom is a word you say when there is a break or an akaward moment in conversation. And the Noom Coach provides motivation with encouraging messages, a daily Noom score, reminders, and user support forums.The company’s other products include the Racing premium features for CardioTrainer; and Calorific, a free food tracking application. We believe the best way to attract people to a healthier lifestyle is to develop products that make it enjoyable.