They are means of persuading others to believe a particular point of view.

How do I use ethos, pathos, and logos every single day? Argument: Wants you to THINK differently.  Appeals to the audience’s capacity for empathy, often by using an imaginable They are often used in speech writing and advertising to sway the audience. Ethos calls upon the ethics, or what we'd call the values, of the speaker.
Ethos, Logos, Pathos for Persuasion You may be surprised to learn that much of your life consists of constructing arguments. Logos, Ethos, Pathos, Kairos Pathos (Greek for “suffering” or “experience”)  Focuses attention on the values and beliefs of the intended audience.

Meaning of Ethos, Logos… If you ever plead a case to your parents—in order to extend your curfew or to get a new gadget, for example—you are using persuasive strategies. Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. I don't even know what these things are! Kairos, Ethos, Pathos, Logos Kairos is basically defined as the right or opportune time and place to do something. They have a lot of different applications ranging from everyday interactions with others to big political speeches to effective advertising. Ethos or the ethical appeal, means to convince an audience of the author’s credibility or character. Each category invokes a different appeal between speaker and audience. Ethos, pathos and logos are the three categories of persuasive advertising techniques. The concepts of ethos, pathos, logos, and kairos are also called the modes of persuasion, ethical strategies, or rhetorical appeals. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. If an advertisement or a commercial succeeds in making a person buy something, it has been PERSUASIVE. Persuasion: Wants you to DO something. I think this is a very important element when telling a city narrative because you can’t lose the attention of the listener before you tell your most important part of the story, or climax. Aristotle's "modes for persuasion" - otherwise known as rhetorical appeals - are known by the names of ethos, pathos, and logos. Pathos elicits emotions in the audience.